Other types of advertising on the Internet generally combine the signs of display and search advertising, or tolerate these symptoms related with published on Internet pages of the field: for example, types of Internet advertising are considered to be advertising in the newsletter by subscription and advertising clients in the programs that are installed on the user's workstation. A number of companies on their official websites offers visitors to subscribe to your newsletter, informing you about company news and updates to the web site. Currently, the development of advertising has led to the fact that promotional activities have been transformed into a social institution that provides public demand for advertising services. Generally, the higher a site's ranking in search results, the more interested visitors passes at him from search engines.
One of the main modern technologies of Internet advertising is RTB platform (angl.
Typically, search advertising is a form of contextual advertising.